Sunday, June 27, 2010

New Posters and Green Marketing

New posters for TSCP arrived today. I gave a sneak preview of the posters in an earlier post, but here's a better one. Air-conditioning is responsible for a large percentage of the energy usage at the University of Tokyo so there is a strong focus on purchasing energy-efficient air-conditioning system as well as notifying the community about air-conditioning habits. On the Hongo campus, around 31.8% of the power consumption is A/C (2007) and 35.5% for Komaba 2 campus. Here is a promotional item from the University of Tokyo that tells if the air-conditioning is too high or low. It is like a mood ring.Here is a picture of University of Kyoto's sustainability marketing tool- an eco-friendly calendar that gives you 1 green tip a day. The calendar doesn't have the year on it so it just gives the day, making it reusable every year.

2 comments: